New Costa PR campaign to lure Brit buyers

Thursday, November 10, 2011

New Costa PR campaign to lure Brit buyers

In an attempt to clear their surplus of 30,000 homes, the tourist board of the Costa del Sol has created a new marketing compaign, 'Living Costa del Sol', with the aim of encouraging more Brits to buy a home and reside in the region for at least six months of the year.

The new initiative markets the Costa del Sol as a as being an "open all year round" destination and will mainly be targeting those without work commitments, such as pensioners, who are able to stay in Spain for long periods of time and make an investment into the country's ailing economy.

A perennial Brit favourite, the Costa del Sol could see an increased uptake thanks to new measures being brought in by government and developers. Recent news that the price of property in Spain has fallen by an average of 5.6% over the last 12 months as well as the ongoing VAT decrease will no doubt help.

And if you're thinking about buying a property in the Costa del Sol then we're looking for house-hunters! We'll be visiting the Costa del Sol and other regions of southern Spain during early to mid December, so if you're thinking of a trip to view some properties, then let us whisk you away...

Your all-expenses paid trip will include flights, accommodation and meals whilst you are there, but it won't be a holiday as there's some serious house-hunting to be done. We'll show you five properties in your chosen location and you'll benefit from the advice of the presenter and production teams who have been helping house-hunters find their perfect pads since the show began in 2000.

If you'd like to appear on the show, email the production team on househunters@aplaceinthesun.com telling them a bit about yourself, the area you are looking to buy a home in and what your budget for your property will be. Only successful applicants will be contacted.

Author

A Place In The Sun