OK, you’ve managed to get those enquiries coming in with some skilful marketing, but how do maximize all those opportunities and convert to repeat bookings? Kate Stinchcombe-Gillies of holidaylettings.co.uk shares some tips…
First stop – convert that enquiry into a booking.
Speed is of the essence here. The quicker you receive the booking enquiry the faster you can respond, so make sure you’re signed up to receive enquiry alerts via SMS text message or if you have a iPhone or iPad that you’re using our app that enables you to manage your holiday let business on the go. At the very least check your emails every couple of hours.
Secondly – checklist for each booking.
Thirdly – leave a lasting impression.
If you wowed them to enquire with striking photos and enticing wording, you’ll have set an expectation that your property and service at least need to match. If you can’t be there to welcome them, ensure that whoever handles your changeovers has instructions to provide a welcome hamper, check the guest information pack is intact and up to date, the inventory is
complete and cupboards stocked with basics.
Fourthly – encourage feedback and remain objective.
Easier said than done, but it will ensure that you don’t take it personally and are able to continue to offer the absolute best offering to future guests.
Finally – be above board.
Declare your income to the taxman (in the country where it is earned as well as where you are domicile), ensure you are insured and keep a log of all income and expenditure related to your holiday let business.
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