A Place in the Sun is a famous, highly visible name in the UK - to the British public it simply means ‘overseas property‘.
A Place in the Sun started life as a TV show first broadcast on Channel 4 in 2000, since then the programme and its presenters have become part of popular TV culture. A Place in the Sun and its highly successful spin-off series A Place in the Sun: Home or Away? are all about buying property abroad and opening up a world of opportunity to the British public.
In 2005 A Place in the Sun Live was launched and quickly became the largest overseas property exhibition in Europe. The first of the year takes place in the spring at London Olympia followed by the autumn event at the NEC Birmingham, with each exhibition attracting thousands of British buyers planning to buy an overseas property. Click here to find out how we attract them.
And UK buyers mean business. They buy homes overseas for a number of reasons – holidays, investment, retirement – and have consistently bought more overseas properties than other nationalities. Interest in new destinations is once again increasing, though the long-time favourites of Spain, France, Italy, Portugal and Florida remain popular choices for second home ownership.
The centrepiece of A Place in the Sun Live is The Hub where the TV presenters and industry experts give advice and insight on buying overseas property. In each of the four corners of the hall are the country-specifi c areas – The French Village, Florida Pavilion, Portuguese Pavilion and Italian Pavilion – with other exhibitors between them. Whether you are an agent, developer, property lawyer or currency transfer business, A Place in the Sun Live is the ideal environment to put your business in front of a motivated audience of property buyers.
If you want to reach British buyers, A Place in the Sun Live should be at the heart of your UK marketing strategy. With no other pure overseas property exhibition in the UK, these events present a unique opportunity to meet and talk to prospective buyers.
Our most recent show
A Place in the Sun Live last took place 12th - 14th April 2013 and was a great success. The exhibition saw an increase of 20% in visitor numbers, up from 4,390 to 5,195 with hugely positive feedback from exhibitors.
Click here to see images of A Place in the Sun Live at London Olympia.
Later this year, A Place in the Sun Live heads to the NEC Birmingham once again, where we expect to welcome 4,500 new visitors from the central and north areas of the UK.