A Place in the Sun is a famous, highly visible name in the UK - to the British public it simply means ‘overseas property‘.
A Place in the Sun started life as a TV show first broadcast in 2000, since then the programme and its presenters have become part of popular TV culture. A Place in the Sun and its highly successful spin-off series A Place in the Sun: Home or Away? are all about buying property abroad and opening up a world of opportunity to the British public.
In 2005 A Place in the Sun Live was launched and quickly became the largest overseas property exhibition in Europe. The first of the year takes place in the spring at Olympia London followed by the autumn event at the NEC Birmingham, with each exhibition attracting thousands of British buyers planning to buy an overseas property. Click here to find out how we attract them.
And UK buyers mean business. They buy homes overseas for a number of reasons – holidays, investment, retirement – and have consistently bought more overseas properties than other nationalities. Interest in new destinations is once again increasing, though the long-time favourites of Spain, France, Italy, Portugal and Florida remain popular choices for second home ownership.
The centre-piece of A Place in the Sun Live is The Hub where the TV presenters and industry experts give advice and insight on buying overseas property. In each of the four corners of the hall are the country-specific areas – The French Village, Florida Pavilion, Portuguese Pavilion and Italian Pavilion – with other exhibitors between them. Whether you are an agent, developer, property lawyer or currency transfer business, A Place in the Sun Live is the ideal environment to put your business in front of a motivated audience of property buyers.
If you want to reach British buyers, A Place in the Sun Live should be at the heart of your UK marketing strategy. With no other pure overseas property exhibition in the UK, these events present a unique opportunity to meet and talk to prospective buyers.
Our most recent show
A Place in the Sun Live last took place on 28th - 30th March 2014 and was a great success. The exhibition saw an increase of 16% in visitor numbers, up from 5,195 to 6,049 with hugely positive feedback from exhibitors.
Click here to see images of A Place in the Sun Live at a previous Olympia London event.
A Place in the Sun Live heads to NEC Birmingham once again on 3rd - 5th October 2014, where we expect to welcome over 5,500 new visitors from the midlands and northern areas of the UK.